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HK ad spend up 12 per cent

Hong Kong showed that it is anything but a dying market in the first quarter of this year, with advertising spend up by 12 per cent.

The increase comes despite a fall in spend last month as advertisers readjusted budgets after a heavy period of advertising over the Lunar holiday.

The biggest-spending category was cosmetics and skincare, according to study by media monitoring firm admanGo published in South China Morning Post today.

Hong Kong’s biggest advertiser is Procter & Gamble, which spent HK$249m on advertising between January and March – a rise of 35 per cent.

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