MTV is back in Thailand with new broadcasting deal

MTV logoMTV owner Viacom has signed a new licensing deal in Thailand that will see the music turned general entertainment channel resume broadcasting in the Kingdom on a different channel.

Viacom ended its broadcasting arrangement with Very Group for “commercial reasons” and will now be shown on TV screens in the Southeast Asia country from 1 May after a deal with AppleTool, a subsidiary of VR1 Media Group, and MCOT.

The alliance will see MTV beamed into an estimated 10m households, which makes it the most watched international channel in Thailand, Viacom claims.

An MTV spokeswoman told Mumbrella: “MTV Thailand was previously licensed to Very Group and we decided not to renew their license for commercial reasons. However, we have always acknowledged the important of Thailand for Viacom International Media Networks.”

“And our plan is to fully localize MTV Thailand – made in Thailand for Thai viewers. Since then, we evaluated several opportunities, but wanted to ensure we had the right partner, who is not only a strong local content producer, but shares the same synergy as we continue to promote and reflect local and cultural tastes and music talents in Thailand, and now we have it in AppleTool.”

MTV Thailand will be distributed on C-band satellite and on Ku-band satellite, which provides access to True Visions 2m Pay-TV subscriber base through its Freeview Pack on Channel 59, and on C-band satellite.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing