Singapore Tourism Board ends four years with BBH and hires JWT

BBH was behind the brand platform YourSingapore

BBH was behind the brand platform YourSingapore

After a major marketing review, the Singapore Tourism Board has ended its four-year relationship with creative agency BBH, and switched to JWT.

However, STB has stuck with incumbent media and digital agencies MEC and XM Asia.

BBH was hired by STB in April 2009, replacing JWT’s sister WPP creative agency Y&R.

BBH paid tribute to its client, pointing to rising visitor numbers – from 9.7m in 2009 to 14.4m in 2012 – as evidence of the effectiveness of its work.

Among its most popular campaigns was the ‘Get lost’ campaign that challenged the notion among foreigns that the citystate is boring.

The agency was behind the ‘What’s Shiok’ campaign that launched in February this year.

A month later, BBH explored Singapore’s famous landmarks and architecture with this campaign.

This campaign targeted families.


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