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Singapore’s environment agency puts some fun into new smoking restrictions

Bro bro bro bro bro!

Bro bro bro bro bro!

Singapore’s National Environment Agency has taken a softer approach to smoking than is typical in the citystate, with a campaign to make Singaporeans aware of the fines they could receive for flouting newly introduced smoking restrictions in public places.

The campaign, created by BBH, features a character who appears from a manhole screaming at two smokers smoking in the wrong place.

The campaign includes a microsite tellyourbros.sg that enables Singaporeans to email or text message a smoker with an automated message listing the various areas covered under the new smoking ban extension.

Credits:

Regional Executive Creative Director: Steve Elrick
Art Directors: Marcus Yuen & Uni Lee
Copywriter: Daniel Foo
Producer: Georgina Kent
Planner: Frank Reitgassl
Business Director: Christina Chong
Account Manager: Manavi Sharma
Director: Chris Begley
Producer: Chris Loo
Production House: Shooting Gallery Asia

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