Y&R Indonesia wins LG Mobile

Y&R’s Indonesian office has won the advertising account of LG Mobile after a competitive pitch.

The announcement:

JAKARTA, 24 April 2013 – Y&R Indonesia has been awarded the creative business for LG Mobile following a competitive pitch.

The month-long pitch process concluded in mid-March. Y&R Indonesia is responsible for producing LG Mobile’s upcoming television campaign around a new product launch. Y&R were told of their success by Vania Fransisca, Marketing Communication, PT. LG Electronics Indonesia.

Commenting on the win, Y&R Group Indonesia CEO John Domas said, “Being awarded LG Mobile’s creative account is just part of Y&R Indonesia’ continuing success story in what has already been a year of new business wins and great new campaigns for clients including Danone and Surya. LG Mobile’s new campaign is set to be an exciting launch into this market of so much opportunity amid the challenges of heightening competition.”

The world’s fourth most populous country, Indonesia is seen by technology analysts as a world- leader in digital potential. Jakarta now ranks as the world’s most active Twitter city, Indonesia is Twitter’s fifth largest, and Facebook’s fourth biggest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20% year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5% of GDP by 2016.

Source: press release


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