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Cannes devotes a day to understanding China

China Day at CannesThe Cannes Lions advertising festival is launching a day devoted to understanding the world’s second largest advertising market – China.

Called ‘China Day’, topics will include ‘Becoming Chinese – the only way to succeed in China’, ‘How different is Chinese creativity’, ‘How to reap the benefits of 1.35 billion Chinese consumers’ and ‘When a westerner meets the Chinese’.

The day-long session will be opened by Li Dong Sheng, chairman of the China Advertising Association.

Speakers include Graham Fink, Ogilvy & Mather Greater China’s chief creative officer, Serge Dumont, vice-chairman and chairman of Omnicom Group Asia Pacific and Lo Sheung Yan, chairman of JWT’s Asia Pacific Creative Council.

The programme can be seen in full here.

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