China’s media giants miss out in ranking of world’s biggest 30 media owners

Fuji Media Holdings logoFuji Media Holdings is Asia’s largest media company in a ranking of the world’s biggest media owners by Zenith Optimedia.

Fuji Media is followed by Japanese rival Yomiuri Shimbun in a top-30 table topped by search giant Google. The Japanese companies rank 19th and 20th.

However, there was no room for Chinese giants such as Baidu and CCTV, which missed out on the ranking. Sina Weibo has a way to go before it will break into the top 30, according to Zenith; its revenues were US$29 million in Q4 2012.

The only other Asia-based media owner to feature in the list was Yomiuri’s Japanese rival Asahi Shimbun. Zenith measures size only by advertising-related revenues, which by its definition rules out China’s e-commerce giant Alibaba.

Google’s media revenues are 39% higher than its nearest competitor DirecTV. News Corporation ranked third.

The table refers to media revenues for calendar year 2011 – or the nearest full financial year.

The table in full:

Top 30 global media owners Rank  Media owner  Media revenue (US$ billion) 
Google 37.9
The DirecTV Group 27.2
News Corporation 26.4
Walt Disney Company 19.7
Comcast 16.2
Time Warner 15.6
Bertelsmann 11.3
Cox Enterprises 11.1
CBS Corporation 10.8
10  BSkyB 10.2
11  Viacom 9.1
12  Vivendi 6.8
13  Advance Publications 6.6
14  Clear Channel Communications 6.2
15  Yahoo! 5.0
16  Gannett 5.0
17  Globo 4.7
18  Grupo Televisa 4.5
19  Fuji Media Holdings 4.5
20  Yomiuri Shimbun Holdings 4.1
21  Axel Springer 3.9
22  Mediaset 3.8
23  Hearst Corporation 3.8
24  JCDecaux 3.4
25  Asahi Shimbun Company 3.2
26  Microsoft 3.2
27  Facebook 3.2
28  ProSiebenSat.1 3.0
29  ITV plc 2.9
30  Sanoma 2.5

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