A Coke can that can be split into two

Coca-Cola's shareable canCoca-Cola has launched a campaign to encourage people to share a can of the fizzy drink, which can literally be halved.

The idea to split a can – the top half can be twisted off – came from a combination of two agencies, the Singaporean and French offices of Ogilvy & Mather.

“Half for you and half for someone you love. The Coca-Cola Sharing Can is at the heart of the brand’s optimistic and social spirit heritage over the past 170 years and delivers yet another unexpected moment of connection and happiness,” said Leonardo O’Grady, IMC director Coca-Cola ASEAN.

“There was one thing people couldn’t share,” said Chris Garbutt, CCO of Ogilvy & Mather, France. “The can.”

“So we asked ourselves”, said Eugene Cheong, Ogilvy & Mather Asia Pacific’s CCO, “what if they could?”

The shareable can idea is a follow-up to the popular ‘hug machine’ campaign, which launched in Singapore just over a year ago.


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