Standard Chartered attempts to break record for world’s highest mobile transaction

Above & Beyond campaignThe Singapore office of TBWA is attempting to get into the Guinness Book of Records for client Standard Chartered Bank.

To prove that StanChart’s mobile banking apps work anywhere, TBWA’s below-the-line offering Digital Arts Network is trying them out at the summit of Mount Everest – and break a world record in the process.

A social media campaign called ‘Above & Beyond’ will follow the fortunes of explorers Horacio Cunietti and Horacio Galanti on their journey from Hong Kong to the top of the world’s highest mountain.

On the way back down the mountain, the duo will clear debris left from past expeditions –  which is part of Standard Chartered Bank’s ‘Here for Good’ brand promise.

“A specially created campaign blog, as well as regular posts on Facebook and Twitter, will bring to life the story of this epic journey to the top of Mount Everest and to be a part of history as the two mountaineers attempt to set a new world record while demonstrating the sophistication of Standard Chartered Breeze,” said Tuomas Peltoniemi, DAN Singapore’s head of digital in a press release.
“At Standard Chartered and with Breeze we are committed to pushing the boundaries of great experiences in banking. We wish the two Horacios the best of luck on their epic journey to the summit of Mount Everest as we attempt to make the world’s highest banking transactions. Here’s to going ‘#AboveandBeyond’!” said Aman Narain, Standard Chartered’s Group Head of Digital Banking.

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