DDB loses top strategist Milo Chao to Omnicom sibling TBWA in China

Milo ChaoDDB’s Milo Chao has joined Omnicom sibling TBWA to run its strategic offering in China.

Chao will oversee strategy for the agency’s group brands TBWA, Digital Arts Network, The Integer Group, Auditoire and BEING as chief strategy officer – a newly created role.

Neither DDB or TBWA would comment on the move of a key executive from one Omnicom agency to the other.

The news comes soon after the exit of TBWA\China’s head of planning Cynthia Zhu, who joined the agency in August 2012.

Chao will join “a global ring of planning leaders as the champion of Disruption in this critical region,” TBWA\Greater China president Ian Thubron said in a press release.

In his career, Chao worked at Rapp Collins and Grey as well as DDB, and had spells in New York, Dallas, Singapore, Hong Kong, Beijing, Tokyo and Shanghai.

TBWA\China MD Brian Swords said: “Milo is a great addition to our management team. There is a shared ambition to create great work and lead the market. He’s the strategic partner we need to keep producing the disruptive creative solutions for which TBWA is renowned.”

Chao commented: “I’ve long admired TBWA, and the opportunity of championing Disruption and Media Arts with a fast growing challenger brand like TBWA, in this region of constant change, is one not to be missed.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing