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Fluid wins ‘local hero’ award at Marketing Magazine HK Awards, Ogilvy takes top honours

A triumphant Fluid last night

A triumphant Fluid last night

Hong Kong agency Fluid was named ‘local hero’ at Marketing Magazine’s Agency of the Year awards last night.

Overall agency of the year went to Ogilvy, which was named the year’s best social media agency and brand consultancy, and also won a top award in the digital category.

Leo Burnett was named creative agency of the year, while OMD claimed the media agency top honours.

Weber Shandwick won PR agency of the year for the second year in a row, Oracle Added Value won best research agency and SodaCard was named the Marketing editorial team’s ‘next big thing’.

The results from the Marketing Agency of the Year Awards in full:

Search Agency of the Year

  • Gold: ZenithOptimedia Hong Kong
  • Silver: iClick Interactive Asia
  • Bronze: AsiaPac Net Media
  • Local Hero: iClick Interactive Asia

CRM & Loyalty Agency of the Year

  • Gold: OgilvyOne Worldwide, Hong Kong
  • Silver: Capillary Technologies
  • Bronze: Total Loyalty Company
  • Local Hero: Total Loyalty Company

Market Research Agency of the Year

  • Gold: Oracle Added Value
  • Silver: Ipsos Hong Kong
  • Bronze: Millward Brown
  • Local Hero: ShairViews Research

Direct Marketing Agency of the Year

  • Gold: Datatrade
  • Silver: OgilvyOne Worldwide, Hong Kong
  • Bronze: AsiaPac Net Media
  • Local Hero: Datatrade

Brand Consultancy of the Year

  • Gold: Ogilvy & Mather Group, Hong Kong
  • Silver: TBWA\
  • Bronze: DDB Group Hong Kong
  • Local Hero: Eight Partnership

Social Media Agency of the Year –

  • Gold: Ogilvy & Mather Group, Hong Kong
  • Silver: CMRS Digital Solutions
  • Bronze: Fimmick
  • Local Hero: CMRS Digital Solutions

Mobile Marketing Agency of the Year

  • Gold: The Gravitas Group
  • Silver: AMAZE Mobile Media
  • Bronze: New Digital Noise
  • Local Hero: The Gravitas Group

Event Marketing Agency of the Year

  • Gold: Imagination Hong Kong
  • Silver: Luminous Experiential Marketing Communications
  • Bronze: Serious Events
  • Local Hero: Joyous Communications

Public Relations Agency of Year

  • Gold: Weber Shandwick
  • Silver: Burson-Marsteller Hong Kong
  • Bronze: Ogilvy Public Relations, Hong Kong
  • Local Hero: Strategic Public Relations Group

Media Agency of the Year

  • Gold: OMD Hong Kong
  • Silver: Mindshare Hong Kong
  • Bronze: PHD Hong Kong

Digital Agency of the Year

  • Gold: Guru Online
  • Silver: Ogilvy & Mather Group, Hong Kong
  • Bronze: Designercity
  • Local Hero: Guru Online

Creative Agency of the Year

  • Gold: Leo Burnett Hong Kong
  • Silver: TBWA\
  • Bronze: DDB Group Hong Kong
  • Local Hero: Fluid

The Next Big Thing award

  • Sodacard

Overall Agency of the Year

  • Ogilvy & Mather Group Hong Kong
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