Iris appoints new deputy CD as Regina Chan departs

Iris Singapore has appointed a new deputy creative director following the departure of Regina Chan.

Ken Choo joins the agency along side senior planner Adil Ismeer.

The announcement:

Singapore, 6 May 2013 – Award-winning global creative innovation network, iris has appointed Ken Choo as its new Deputy Creative Director as Regina Chan departs to take some personal time off. Iris also adds to its ranks, Senior Planner, Adil Ismeer.

Ismeer brings to his role more than six years of strategic planning experience, earned from the likes of BBH and Ogilvy where he spent most of his career working on the regional business of Unilever for the Axe and Vaseline brands as well as for such blue chip local brands as NTUC Income and the Singapore Tourism Board. His most recent campaigns include NTUC Income’s ‘Asterisk’ as well as the regional execution of Axe’s ‘See Where It Takes You’.

Ismeer was winner of the WARC Prize for Asian Strategy in 2012 and is also an occasional contributor to Campaign Magazine. His role at iris will see him support planning in Singapore for Heineken, adidas and Robinsons amongst others and he will work closely with Paul Gage, Regional Planning Director for Asia Pacific on some of the regional business.

Choo on the other hand hails from DDB where he was its Integrated Creative Director after having spent a couple of years as Senior Art Director at BBH. He spent his formative years in the industry cutting his teeth at Kilo Studios and Kinetic Interactive before that.

Some of the major campaigns he’s been a part of include Google’s first South East Asian TV campaign as well as the creation of Singapore’ Biggest Tip Jar. He was also instrumental in the development of the ‘Reflections on our National Pledge’ campaign commissioned by the Ministry of Information, Communication and the Arts (MICA), which saw Singaporeans share their thoughts about the nation and the pledge through posts, tweets and Instagram photos.

At iris, Choo will be the latest addition to the crack creative triumvirate already consisting of Clarence Chiew and Grant Hunter.

Commenting on these hires, Craig Mapleston, Managing Director, iris Singapore said, “More than ever, we are committed to developing participation brands that are nimble and savvy enough to engage their fans across platforms and beyond campaigns. Ken and Adil bring the right sort of experience and profile to strengthen the unique iris offering and allow us to continually innovate in this space.”

Source: press release


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