Jury announced for WARC Asian strategy awards – and five new cash prizes

WPP China CEO Bessie Lee

WPP China CEO Bessie Lee

The World Advertising Research Centre has announced the line up of judges for the 2013 WARC Prize for Asian Strategy.

Now in its third year, the cash-prize competition will be judged by the likes of OMD APAC boss Steve Blakeman, WPP China CEO Bessie Lee and Rohini Miglani, the director of brand building integrated communication at Procter & Gamble.

Mondelez International APAC marketing chief Leanne Cutts is chairing the jury.

The winner of the award, which recognises the most insightful marketing strategy in the region, stands to win among $US10,000 in cash prizes.

The grand prix winner gets US$5,000, and this year five US$1,000 special prizes will be given to other strong cases of strategy.

The jury list in full:

  • Leanne Cutts, VP Marketing, Mondelez International, Asia Pacific (chair)
  • Steve Blakeman, Chief Executive, OMD, Asia Pacific
  • Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather
  • Damien Cummings Regional Marketing Director, Digital & Social Media, Samsung Asia
  • Mike Ewing, Professor of Marketing, Monash University
  • Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group
  • Bessie Lee, CEO, WPP China
  • Siddhartha Loiwal, Head – Marketing Development and Strategy, Marico
  • Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific
  • Rohini Miglani, Director, Brand Building Integrated Communication, P&G Asia
  • Madeline O’Connor, former Chief Marketing Officer, OCBC
  • BV Pradeep, VP Consumer & Market Insight for D&E markets , Unilever
  • Fredrik Sarnblad, SVP, Group Strategy Director, Mullen
  • Partha Sinha, Managing Partner, BBH India
  • James Thompson, Chief Marketing Officer, Diageo Asia Pacific
  • Joanna von Felkerzam, Director, Research and Insights, Asia-Pacific, Starcom MediaVest Group
  • Martin Weigel, Head of Planning, Weiden + Kennedy Amsterdam
  • Andy Wilson, Head of Strategy, BBDO/Proximity Asia

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