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Mediabrands hires Swapna Nayak from Havas Media as APAC comms planning director

Swapna NayakIPG Mediabrands, the company that runs media agencies UM and Initiative, has appointed a new regional communications planning director.

Swapna Nayak joins from Havas Media, where she was Southeast Asia strategy director, working with clients including Hyundai/KIA, Abbott, Reckitt Benkiser and DBS Bank.

Prashant Kumar, President of IPG Mediabrands for World Markets Asia, said in a statement: “Increasingly, the lines between media and creativity have been blurred and campaigns that bring the best of both worlds can truly set a brand’s message apart. Swapna’s varied experiences and leadership roles that she has played in her career to date, is a highly desirable attribute. With her on board, we are an even stronger team than ever before.”

Swapna said: “I am eager to join Mediabrands as my next professional destination. The opportunity to work in a “challenger agency set up” alongside a talented mix of people and brands is an exciting prospect and I look forward to further strengthen its Integrated Communication Planning competency by tapping into my diverse agency experiences and contribute to the company’s growth ambition.”

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