FYI

Millennial Media launches in Japan

Mobile marketing agency Millennial Media has opened for business in Japan.

The announcement: 

Singapore—May 13, 2013—Millennial Media (NYSE:MM), the leading independent mobile advertising and data platform, today announced the official launch of operations in the Japanese market. John Greiner has been named Managing Director of Japan, and will lead the company’s operations out of the newly opened Tokyo office.

“Following the opening of our Singapore office in 2011, expanding into Japan was a natural progression as we look to continue working with brands, agencies and developers across Asia,” said Mollie Spilman, EVP, Global Sales & Marketing, Millennial Media. “Our scale, innovative rich media capabilities and industry-leading data asset will allow us to bring a premium mobile advertising solution to the Japanese market.”

As the Managing Director of Japan, John Greiner will lead all operations in Japan and will be responsible for building relationships with developers and publishers, and working with premium brands and agencies to help them execute effective mobile advertising campaigns. Greiner was most recently the President of MonkeyPaw Games, and brings over 18 years of experience in the Japanese market.

“Japan is an incredibly advanced and robust mobile market, and there is a tremendous opportunity for brands to reach and engage consumers over mobile devices,” said John Greiner, Managing Director, Japan, Millennial Media. “Millennial Media has the technology and infrastructure in place to bring a unique, premium offering to the region, and we will be looking to immediately capitalize and generate scale.”

With the opening of the Japanese office, Millennial Media now has international offices in London, Singapore, Tokyo, Paris, Hamburg and Jakarta.

Millennial Media has over 350 employees worldwide and is aggressively hiring in both the United States
and internationally.

Source: press release

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