FYI

Pixel Media wins women’s websites in Hong Kong

Online sales house Pixel Media has announced three new business wins that will increase its coverage of female internet users in Hong Kong.

The announcement: 

Hong Kong, May 14, 2013: Pixel Media, the market leading premium online advertising representation firm today announced that has been appointed as exclusive advertising sales representative for three market leading vertical content websites in Hong Kong focused on women. The exclusive partnerships are effective immediately.

Each of the content partners specializes in a specific content focus that enables advertisers to create a deeper connection with its audience in fashion, lifestyle and cooking content with an overall broader women reach.

The new exclusive partnerships include:

1. DayDayCook.com – the top quality cooking website containing over 1,500 easy-to-follow Chinese recipes. The founder, Norma Chu, is passionate for  cooking and uses the site as a platform to make Chinese cooking fun. DayDayCook.com is inspiring the young generation to cook and enjoy both traditional and modern Chinese recipes.

2. STYLE-TIPS.com – an leading fashion and lifestyle portal that provides up-todate Fashion, Beauty, Travel and Lifestyle news through an interactive platform for members to exchange and share information so as to establish trendy outfit’s directory for fashion lovers.

3. ZipMagazine.com – Zip Magazine founded in 1999 provides quality lifestyle and luxury content, comprehensive editorial approach, unique style, and perspective point of view, with stunning images. The launch of  ZipMagazine.com in April 2013 allows them expand the reach of presence to the digital space and increase the engagement with their target audience.

According to comScore, the combined unique users reached of the three sites is approximately to 300,000 per month* and is on par with that of some of the leading women websites in Hong Kong. Advertising opportunities available extend beyond the standard banner and include Rich Media, Video, Sponsorships and Branded Content with the ability to tap into each of the platform’s social media presence.

Titus Au-Yeung, Deputy General Manager of Pixel Media said, “There are tremendous opportunities with vertical content platforms and we are pleased to be partnering with the market leaders and content specialists in each of these areas geared towards women. For the past year, advertisers who have been increasing their advertising spends online are seeking new opportunities to an engage a community that is passionate about a specific topic and to go beyond the banner.”

“Our partnerships with DayDayCook.com, STYLE-TIPS.com, and ZipMagazine.com provides advertisers with targeted and quality audiences online with opportunities for advertisers to integrate through display, video, social, content and events. To date, leading brands and advertisers have already starting to harness to power of these communities and have seen the effectiveness of their campaigns increase”, he adds.

Wendy So, Editor-in-Chief, Zip Magazine said, “ Our partnership with Pixel Media has already started to bear fruit and we are seeing new digital opportunities with brand advertisers to provide useful information, offers and content based experience to our users. We look forward to working with Pixel Media and advertisers to come up with new and better ways to provide useful and effective advertising to our community and readers”.

Norma Chu, Managing Director, DayDaycook.com said, “ The depth and breadth of Pixel Media’s experienced sales team and market leader position in digital advertising will enable us to grow into our next stage of development, marking an important milestone in the development of DayDayCook website and community.”

Advertisers to date that have signed on these websites include Amoy Food, Bausch & Lomb, Bare Minerals, Dior, La Prarie, Laniege, Landmark, Samsung, Sony Mobile, Estee Lauder, Tudor, Coach, Club Monaco, Canon, and more.

Source: press release

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