Singapore Kindness Movement mascot ‘quits’, hits out at ‘rude’ anonymous comments online

Singa the lionIn a publicity stunt, ‘Singa’ the lion, a mascot created by the government to encourage Singaporeans to be better behaved, has ‘resigned’ after 30 years in the role.

The stunt, which takes the form of an open letter to the people of Singapore, was announced on the Singapore Kindness Movement’s blog this afternoon.

“I’m just too tired to continue facing an increasingly angry and disagreeable society,” Singa the lion, formerly known as Singa the courtesy lion, said in the letter.

The letter hits out at anonymous comments made by Singaporeans online, saying “We can go online and be rude to others, but let’s not think it doesn’t count because it’s anonymous.”

The lion was introduced in by the Ministry of Information, Communications and the Arts in 1982.


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