Susana Tsui replaces Cheuk Chiang as PHD’s regional boss

Susana TsuiSusana Tsui, who spent the last seven years of her career on the creative agency side of the business with Ogilvy, has emerged as the regional CEO of media agency PHD.

The former OgilvyOne APAC COO replaces Cheuk Chiang, who has been promoted to regional boss of Omnicom Media Group, replacing Barry Cupples who is returning to the UK to take on a global investment role within the group.

She starts in her new role on 5 August, and will move from her home town of Hong Kong back to Singapore.

Before taking on her previous role as regional VP at OgilvyOne, she was regional president of Ogilvy’s digital media offering Neo@Ogilvy, an agency she developed since it launched in Asia.

Chiang said in a press release: “PHD is the first planning-led media agency in the industry and we have built on this to create a global communications agency that is changing the game. A leader like Susana will ensure that PHD stays on top of the game and continues to push the boundaries. A stellar performer with a proven track record of achieving high-profile results, Susana brings a diverse set of skills that will continue to help PHD differentiate its service offering in the market. I am delighted to welcome Susana to the PHD family.”

Mike Cooper, PHD‟s Worldwide CEO said: “PHD has become the fastest growing and most awarded media agency in Asia Pacific under Cheuk’s leadership, so we knew it would be very hard to replace him. With Susana Tsui, we believe we have the best leader in the region to take the network forward to the next level. Her management and client skills are outstanding and she is, most importantly, a great fit for our unique PHD culture.”

Tsui added: “The philosophy, culture and unique positioning of PHD are distinct and these are qualities most clients look for in an agency to help them successfully build their brands in Asia. I am extremely excited to be joining the amazing team at PHD and the opportunity to lead an agency that houses some of the most talented individuals in the region. I look forward to fueling the infectious energy that PHD exudes into the industry.”


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