Dr Mumbo

What the duck?

Will someone please explain the media’s fascination with the oversized inflatable bird that’s been swanning around Victoria harbour?

Duck magazine giveaway

Touch magazine duck giveaway

Media outlets as venerable as the Wall Street Journal, The Guardian and CNN have been obsessing over it since it arrived in Hong Kong, and went into an hysterical spin when it deflated last week. 

The South China Morning Post wondered whether dark forces were at work, it had caught avian flu or had born the brunt of a rogue cigarette butt.

Turns out the air was let out to give the six-story-high rubber bird a service. Hold the front page…

Now the bird is back from the dead… cue more excitable resurrection stories. Have you got nothing better to write about, for duck’s sake?


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