Adidas offers Singaporeans free gym passes so they can exercise safely as air pollution worsens

Adidas posterAdidas has launched a PR stunt to make the most of heavy air pollution in Singapore caused by smoke from burning forests drifting over from Indonesia.

The sportwear brand is offering Singaporeans free one-day gym passes at health club True Fitness so they can exercise in clean air conditioned air – as long as they own one piece of adidas clothing.

The air quality in Singapore is the worst since 1997.

Sarah Fisher, senior brand manager at Adidas said in a press release: “Adidas is committed to being all in and we know our customers are as well. Our ‘all in(doors)’ program is a simple way to ensure that people stay fit, but stay healthy at the same time. We don’t want the haze to stop people training.”

Fisher added: “We will assess the haze levels at 1pm and whatever the PSI level is at that point, we’ll match in free one-day gym passes for the following day”.

The program, which is being PRed through Iris, is being run through the brand’s Facebook page.


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