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Asia let down by low entry numbers in PR category, says Cannes juror

James WrightAsia’s PR agencies were poorly represented at the Cannes Lions this year – which has damaged their chances for glory, a member of the jury has said.

James Wright, Asia Pacific head of Havas PR, told Mumbrella today that more needed to be done by the festival to bump up entry numbers next year.

“The festival needs to do more to encourage more entries from Asia,” he said. “There was just one shortlist entry from China. And for such a massive market, that’s disappointing.”

“We need to see more entries from the big forces in Asia, such as China, Japan, Korea, Malaysia and Singapore.”

The PR category was judged by 20 judges, but only two were from Asia; India and Japan.

Japan submitted the most entries of the Asian markets, followed by China and India.

An issue for PR agencies is that they’re not as good as ad agencies at entering, and telling stories with sizzle reels, said Wright, who was recently promoted from head of Red Agency in Australia to APAC boss of Havas PR.

The winners of the PR Lions are to be announced at 4.30am, Hong Kong and Singapore time.

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