News

Asia performs strongly on Outdoor Lions shortlist

The Asian offices of agencies Lowe , Ogilvy & Mather, DDB and Leo Burnett have all been shortlisted in multiple categories in the Outdoor Lions at Cannes.

Asian shortlistings in outdoor:

Household:

  • “Ketchup” by Lowe Singapore for Unilever’s Breeze Dishwashing Detergent
  • “Mustard” by Lowe Singapore for Unilever’s Breeze Dishwashing Detergent
  • “Chocolate Milk” by Lowe Singapore for Unilever’s Breeze Dishwashing Detergent
  • “Ice Cream” by Lowe Singapore for Unilever’s Breeze Dishwashing Detergent

Home Appliances, Furnishings, Electronics and Audio-Visual

  • “Alley” by Ogilvy & Mather India Gurgaon for Philips Electronics India’s LED Torch.
  • “Gorge” by Ogilvy & Mather India Gurgaon for Philips Electronics India’s LED Torch.

Cosmetics & Beauty, Toiletries & Pharmacy:

  • “Frisbee” by JWT Hong Kong for Energizer Hong Kong’s Banana Boat.
  • “Golf” by JWT Hong Kong for Energizer Hong Kong’s Banana Boat.
  • “T” by JWT Manila for Energizer Philippines’ Schick Exacta 2 Razor
  • “V” by JWT Manila for Energizer Philippines’ Schick Exacta 2 Razor
  • “Chaplin” by JWT Manila for Energizer Philippines’ Schick Exacta 2 Razor
  • “Salvador” by JWT Manila for Energizer Philippines’ Schick Exacta 2 Razor
  • “”Gauntlet” by Lowe Singapore for Signal’s Sensitive Toothpaste
  • “Arrows” by Lowe Singapore for Signal’s Sensitive Toothpaste

Miscellaneous:

  • “Moths” by DDB Group Singapore for Selly’s Supaglue
  • “Frogs” by DDB Group Singapore for Selly’s Supaglue
  • “Bulls” by DDB Group Singapore for Selly’s Supaglue

Publications and Media:

  • “Knitting” by Y&R Beijing for Penguin China’s Audiobooks
  • “Cooking” by Y&R Beijing for Penguin China’s Audiobooks
  • “Showering” by Y&R Beijing for Penguin China’s Audiobooks
  • “William Shakespeare” by McCann Worldgroup India Mumbai for Penguin Group (India)’s Audiobooks
  • “Mark Twain” by McCann Worldgroup India Mumbai for Penguin Group (India)’s Audiobooks
  • “Oscar Wilde” by McCann Worldgroup India Mumbai for Penguin Group (India)’s Audiobooks

Business Equipment and Services:

  • “Divorce” by Grey Worldwide India Mumbai for DHL’s Express Courier

Commercial Public Services

  • “Afrochina” by Hakuhodo Indonesia Jakarta for Berlitz’s Language Centre
  • “Indijap” by Hakuhodo Indonesia Jakarta for Berlitz’s Language Centre
  • “Arabmerican” by Hakuhodo Indonesia Jakarta for Berlitz’s Language Centre
  • “Round” by Y&R Beijing for Unicef China’s Breast is Best
  • “Triangle” by Y&R Beijing for Unicef China’s Breast is Best
  • “War” by Publicis Singapore for Crisis Relief Singapore’s Disaster Relief Organisation
  • “Earthquake” by Publicis Singapore for Crisis Relief Singapore’s Disaster Relief
  • “Flood” by Publicis Singapore for Crisis Relief Singapore’s Disaster Relief

Food:

  • “Obama” by BBDO China Beijing for Mars’ Snickers
  • “Ali” by BBDO China Beijing for Mars’ Snickers

Drinks:

  • “Push Ups with Claps” by Taproot India Mumbai for Pepsico’s Gatorade
  • “Skate Board Shove It” by Taproot India Mumbai for Pepsico’s Gatorade
  • “Back Flip” by Taproot India Mumbai for Pepsico’s Gatorade

Household:

  • “Bruce Lee” by Creative Juice Kuala Lumpur for Eternal Asia’s Snayo Eneloop XX Battery.
  • “Street Fighter” by Creative Juice Kuala Lumpur for Eternal Asia’s Snayo Eneloop XX Battery.
  • “Wrestler” by Creative Juice Kuala Lumpur for Eternal Asia’s Snayo Eneloop XX Battery.
  • “Coffee” by Lowe Indonesia Jakarta for PT Unilever Indonesia’s Superpell
  • “Cereal” by Lowe Indonesia Jakarta for PT Unilever Indonesia’s Superpell
  • “Oil” by Lowe Indonesia Jakarta for PT Unilever Indonesia’s Superpell
  • “Mountain” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Planet” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Volcano” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Ketchup” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Mustard” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Chocolate Milk” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Ice Cream” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Pig” by Lowe Bangkok for Unilever’s Sunlight/Dishwasher Detergents
  • “Lamb” by Lowe Bangkok for Unilever’s Sunlight/Dishwasher Detergents
  • “Pig Dish” by Lowe Bangkok for Unilever’s Sunlight/Dishwasher Detergents
  • “Chicken Dish” by Lowe Bangkok for Unilever’s Sunlight/Dishwasher Detergents
  • “Fish Dish” by Lowe Bangkok for Unilever’s Sunlight/Dishwasher Detergents
  • “Positive and Negative” by Grey Worldwide India Mumbai for Proctor and Gamble’s Duracell Batteries
  • “Positive and Negative” by Grey Worldwide India Mumbai for Proctor and Gamble’s Duracell Batteries
  • “Positive and Negative” by Grey Worldwide India Mumbai for Proctor and Gamble’s Duracell Batteries
  • “Man” by Grey Worldwide India Mumbai for Proctor and Gamble’s Duracell Batteries
  • “Woman” by Grey Worldwide India Mumbai for Proctor and Gamble’s Duracell Batteries
  • “Music” by Grey Worldwide India Mumbai for Proctor and Gamble’s Duracell Batteries

Home Appliances Furnishings, Electronics and Audio Visual:

  • “Answer Sheet” by JWT Vietnam Ho Chi Minh City for Nokia’s 808 Preview
  • “Beetroot” by BBDO Proximity Thailand Bangkok for Group SEB Thailand’s Juice Booster/Tefal
  • “Carrot” by BBDO Proximity Thailand Bangkok for Group SEB Thailand’s Juice Booster/Tefal
  • “Pineapple” by BBDO Proximity Thailand Bangkok for Group SEB Thailand’s Juice Booster/Tefal

Cosmetics & Beauty, Toiletries & Pharmacy:

  • “Wife” by Creative Juice Bangkok (TBWA) for Monderncass International Cosmetic Co’s DCash Max Speed.
  • “Bite Nail” by Ace Saatchi & Saatchi Manila for Procter & Gamble Philippines’s Hand Soap.
  • “Upside Down Necklace” by McCann Worldgroup for L’Oreal’s Revitalift Laser X3
  • “Upside Down Hair” by McCann Worldgroup for L’Oreal’s Revitalift Laser X3
  • “Upside Down Earrings” by McCann Worldgroup for L’Oreal’s Revitalift Laser X3
  • “Upside Down Spaghetti Top” by McCann Worldgroup for L’Oreal’s Revitalift Laser X3
  • “Vocals” by Publicis Communications Mumbai for Procter and Gamble’s Vicks Cough Drops.
  • “Whiskey” by Lowe Singapore for Unilever’s Clear Anti-Hairfall Shampoo
  • “Headstand” by Lowe Singapore for Unilever’s Clear Anti-Hairfall Shampoo
  • “Magnet” by Lowe Singapore for Unilever’s Clear Anti-Hairfall Shampoo
  • “Man” by McCann Worldgroup Bangkok for Sirbuncha Company’s Instant Hand Sanitizer
  • “Couple” by McCann Worldgroup Bangkok for Sirbuncha Company’s Instant Hand Sanitizer
  • “Mom” by McCann Worldgroup Bangkok for Sirbuncha Company’s Instant Hand Sanitizer
  • “Braised Chicken” by Ogilvy Malaysia Kuala Lumpur for Glaxosmithkline Consumer Healthcare SDN BHD’s ENO
  • “Grilled Octopus” by Ogilvy Malaysia Kuala Lumpur for Glaxosmithkline’s ENO
  • “Globefish” by Ogilvy & Mather Bangkok for 3M Thailand’s Nextcaretm Waterproof Bandages
  • “Spearfish” by Ogilvy & Mather Bangkok for 3M Thailand’s Nextcaretm Waterproof Bandages
  • “Octopus” by Ogilvy & Mather Bangkok for 3M Thailand’s Nextcaretm Waterproof Bandages

Clothing:

  • “Barack” by Y&R Philippines Manila for Gregan 101 Corporation’s Gelatto Flip-Flops
  • “Angela” by Y&R Philippines Manila for Gregan 101 Corporation’s Gelatto Flip-Flops
  • “Estella” by Leagas Delaney Shanghai for Artisan Frames’ Frames
  • “Herbert” by Leagas Delaney Shanghai for Artisan Frames’ Frames

Cars & Automotive Services:

  • “Sedan” by Dentsu Plus Bangkok for Esri (Thailand) Co’s Garmin Nuvi 2565
  • “Vintage Car” by Grey Group China Beijing for Garmin’s GPS for Automobile.

Retail Stores, Restaurants & Fast Food Outlets:

  • “Real. Good” by TBWA/Shanghai for McDonald’s China’s fries

Entertainment and Leisure:

  • “Grass” by Ogilvy & Mather India Mumbai for Mattel Toys (India)’s Hot Wheels Toy Cars
  • “Nascar” by Ogilvy Malaysia Kuala Lumpur for Mattel Southeast Asia’s Pictionary
  • “Samurai” by Ogilvy Malaysia Kuala Lumpur for Mattel Southeast Asia’s Pictionary
  • “Ram” by Ogilvy Malaysia Kuala Lumpur for Mattel Southeast Asia’s Pictionary

Business Equipment & Services:

  • “Zebra Crossing” by Leo Burnett India Mumbai for Getty Images’ Editorial Photographs
  • “Vulture” by Leo Burnett India Mumbai for Getty Images’ Editorial Photographs
  • “Kiss” by Leo Burnett India Mumbai for Getty Images’ Editorial Photographs

Commercial Public Services:

  • “Afrochina” by Hakuhodo Jakarta by Berlitz for the Berlitz Language Centre
  • “Indijap” by Hakuhodo Jakarta by Berlitz for the Berlitz Language Centre
  • “Arabmerican” by Hakuhodo Jakarta by Berlitz for the Berlitz Language Centre

Fundraising, Charities, Appeals, Non-Profit Organisations and Public Health:

  • “Tick” by JWT Manila for Greenpeace
  • “Panda” by Ogilvy & Mather India Gurgaon for WWF India
  • “Hippo” by Ogilvy & Mather India Gurgaon for WWF India
  • “Bear” by Ogilvy & Mather India Gurgaon for WWF India
  • “A Girl 2” by Leo Burnett Group Thailand Bangkok for The Centre for the Protection of Children’s Rights Foundation
  • “A Boy 2” by Leo Burnett Group Thailand Bangkok for The Centre for the Protection of Children’s Rights Foundation
  • “Bicycle” by Y&R Thailand Bangkok for Thai Health Promotion Foundation’s Road Safety
  • “Motorcycle” by Y&R Thailand Bangkok for Thai Health Promotion Foundation’s Road Safety
  • “Skateboard” by Y&R Thailand Bangkok for Thai Health Promotion Foundation’s Road Safety
  • “Train” by Ogilvy & Mather India Mumbai for World For All’s Dog Adoption
  • “Terrace” by Ogilvy & Mather India Mumbai for World For All’s Dog Adoption
  • “Noose” by Ogilvy & Mather India Mumbai for World For All’s Dog Adoption
  • “Crocodile” by Lowe Singapore for PETA’s Anti-poaching
  • “Elephant” by Lowe Singapore for PETA’s Anti-poaching
  • “Zebra” by Lowe Singapore for PETA’s Anti-poaching
  • “Bear” by Lowe Singapore for PETA’s Anti-poaching
  • “Farmers’ Suicides 1” by Taproot India Mumbai for Bennett Colman & Co’s Times of India
  • “Farmers’ Suicides 2” by Taproot India Mumbai for Bennett Colman & Co’s Times of India
  • “Farmers’ Suicides 3” by Taproot India Mumbai for Bennett Colman & Co’s Times of India
  • “Kill Her” by Ogilvy & Mather Vietnam Ho Chi Minh for The Life Foundation’s Brand Awareness Campaign
  • “A Penis It Lives” by Ogilvy & Mather Vietnam Ho Chi Minh for The Life Foundation’s Brand Awareness Campaign

Bars, Restaurants and Stores:

  • “Future Receipt” by Lowe Indonesia Jakarta for QM Financial
  • “Trolley” by Lowe Bangkok for Unilever’s Sunlight/Dishwasher Detergents
  • “Voice Driver” by TBWA/Hakuhodo Tokyo for Nissan
  • “Lipstick” by Grey Tokyo for Hakusetsuha Cleaning
  • “I’m Amazing” by DDB Group Hong Kong for McDonald’s Restaurants
  • “Reflection of Music – Table Mat” Leo Burnett India Mumbai for Coca-Cola India for Coke Studio

Small scale special solutions:

  • “Blind School Bag” & Mather India Gurgaon for the Blind Relief Association’s Blind School.
  • “Dengue Bottle” by Y&R Philippines Manila for Maynilad Water Services

Special Build:

  • “Road Roller” by Ogilvy & Mather India Gurgaon for Philips Electronics India’s Electrical Iron
  • “Building” by Ogilvy & Mather India Gurgaon for Sukrit Power Tools’ Drills and Saws
  • “Bold Fold” by Grey Tokyo for Hakusetsusha Cleaning

Transit:

  • “Anti Headache Election Van” by BBDO Guerro Makati City for Bayer Philippines’ Saridon

Digital Outdoor:

  • “Neurogolf” by JWT Singapore for HSBC’s HSBC Women’s Championship 2013

Integrated Campaigns led by Outdoor:

  • “Cage Home Integrated Campaign” by Publicis Hong Kong for Society for Community Organisation’s Housing
  • “Blood Donation” by BBDO India Mumbai for P&G India’s Gillette Guard

Illustration:

  • “Easter Island” by Illusion Bangkok for Qantas’ Oneworld Experience
  • “Lincoln” by Illusion Bangkok for Qantas’ Oneworld Experience
  • “Totem” by Illusion Bangkok for Qantas’ Oneworld Experience
  • “Mahmoud” by Y&R Philippines Manila for Gregan 101 Corporation’s Gelatto Flip-Flop
  • “Angela” by Y&R Philippines Manila for Gregan 101 Corporation’s Gelatto Flip-Flops
  • “Barack” by Y&R Philippines Manila for Gregan 101 Corporation’s Gelatto Flip-Flops
  • “Snowball” by Ogilvy Malaysia Kulala Lumpur for Pizza Hut Restaurants SDN BHD’s Pizza Hut Delivery
  • “Wave” by Ogilvy Malaysia Kulala Lumpur for Pizza Hut Restaurants SDN BHD’s Pizza Hut Delivery
  • “Whirlwind” by Ogilvy Malaysia Kulala Lumpur for Pizza Hut Restaurants SDN BHD’s Pizza Hut Delivery
  • “Samurai” by Ogilvy Malaysia Kulala Lumpur for Mattel South East Asia’s Pictionary
  • “Nascar” by Ogilvy Malaysia Kulala Lumpur for Mattel South East Asia’s Pictionary
  • “William Shakespeare” by McCann Worldgroup India Mumbai for Penguin Group (India)’s Audiobooks
  • “Mark Twain” by McCann Worldgroup India Mumbai for Penguin Group (India)’s Audiobooks
  • “Oscar Wilde” by McCann Worldgroup India Mumbai for Penguin Group (India)’s Audiobooks
  • “Farmers Suicides 1” by Taproot India Mumbai for Bennett Colman & Co’s Times of India
  • “Farmer Suicides 2” by Taproot India Mumbai for Bennett Colman & Co’s Times of India
  • “Farmer Suicides 3” by Taproot India Mumbai for Bennett Colman & Co’s Times of India

Photography:

  • “Forest” by Ogilvy & Mather India Guragon by Philips Electronics India’s LED Torch
  • “Alley” by Ogilvy & Mather India Guragon by Philips Electronics India’s LED Torch
  • “Gorge” by Ogilvy & Mather India Guragon by Philips Electronics India’s LED Torch
  • “Beer Suicide” by Leo Burnett Group Thailand Bangkok for Don’t Drive Drunk Foundation
  • “Whiskey Suicide” by Leo Burnett Group Thailand Bangkok for Don’t Drive Drunk Foundation
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing