Asia strong in Cannes Press Lions

Asia agencies proved their strength in print advertising, picking up several Gold Lions at Cannes in the press category overnight.

Gold Lion for campaign:

Lowe Bangkok – Sunlight Detergent – “Pig” and “Lamb”

Grey Worldwide India – Duracell Batteries

JWT Shanghai – Samsonite “sumo elephant and “wrestler”

Ogilvy & Mather Hong Kong – Beijing Sports radio – “Golf”, “horse racing” and “soccer”

McCann Worldgroup India – Penguin Group – “William Shakespeare”, “”Oscar Wilde” and “Mark Twain”

Publicis Singapore – Crisis Relief Singapore – War”, “Earthquake” and “Flood”

Taproot India – Times Of India “Farmers Suicides”

Illusion Bangkok – Sunlight Detergent – “Pig” and “Lamb”

Silver Lion for campaign:

Creative Juice Bangkok – Dcash Max Speed – “Boss” and “Wife”

Taproot India – Times Of India “Farmers Suicides”

Silver Lion

Leo Burnett India – Tide Detergent Powder – “School”

Bronze Lion for campaign

BBDO Proximity Singapore – Guinness – “Rockstar”, “Pool” and “Hotel”

Taproot India – Gatorade – “Push Ups With Claps”, “Skateboard shoveit” and “Backflip”

Ogilvy & Mather India – Philips LED torch – “Forest”, “Alley” and “Gorge” x 2

Y&R Beijing – Penguin Books – Paparazzi, Chef, Jockey, Accupuncturist, Footballer

DDB Group Singapore – Getty Images – “Trechno Dance”, “Hip hop”

Ogilvy & Mather Mumbai – World For All dog adoption – train, terrace and noose

Ogilvy & Mather Vietnam – Global Alliance – Runner Up

DDB Group Hong Kong – Westone earphones – Fly, bees and mosquitos

Publicis Shanghai – Tapei Women’s Rescue Foundation

Grey Group Singapore – Duracell

Bronze Lion

DDB Mudra group Mumbai – PE electronics – “Fair”


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