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Asia wins 45 Design Lions

More than half of the Asian entries shortlisted for Design Lions have been awarded with Gold, Bronze and Silver Lions in the 60th annual festival of creativity in Cannes.

Of the 70 entries shortlisted from Asia, 45 received prizes, including 10 Gold Lions, 16 Silver Lions and 19 Bronze Lions for Design. There were a total of 141 entries awarded in the category.

Asia’s Design Lions winners:

Gold Lions –

  • ‘The Ultimate Pencil’ for Staedtler Nippon’s Mars Lumograph by Dentsu Tokyo – posters
  • Kikuchi Naruyoshi: Jazz for Bureau Kikuchi by Hakuhodo Tokyo
  • Sticky Notes Annual for the Copywriters Club Nagoya by Dentsy Chubu Nagoya, Japan
  • The Japan Pill-Harmonic for the Philharmonic Orchestra by I&S BBDO Tokyo
  • ‘The Ultimate Pencil’ for Staedtler Nippon’s Mars Lumograph by Dentsu Tokyo – print and poster ads
  • Farmers’ Suicides for Bennett Colman & Co Times of India by Taproot India, Mumbai
  • Magnetic World for DMG Events Tech Tokyo 2012 by Hakuhodo Tokyo
  • Day Light for Philips Electronics India Led Torch by Ogilvy & Mather India Gurgaon India
  • MT Ex Sendai for Kamoi Kakoshi Co. Masking tape by Iyamadesign Tokyo, Japan
  • JA Minds for Minds Agricultural Cooperative by 6D-K Tokyo, Japan

Silver Lions –

  • Pleats Please Happy Anniversary posters for Issey Miyake by Taku Satoh Design Tokyo
  • Life is Electric, corporate advertising for Panasonic Corporation by Dentsu Tokyo
  • Fur Hurts for Peta Ethical Treatment of Animals by Ogilvy Beijing
  • Alley for Philips Electronics India’s Led Torch by Ogilvy & Mather India Gurgaon
  • Gorge for Philips Electronics India’s Led Torch by Ogilvy & Mather India Gurgaon
  • Child Abuse for The Centre for the Protection of Children’s Rights Foundation brand corporate by The Leo Burnett Group Thailand, Bangkok
  • 2012 Tokyo Annual Meetings of the IMF and World Bank Group for the Ministry of Finance by Dentsu Tokyo, Japan
  • Brand Documentary Magazine B by Joh and Company Seoul, South Korea
  • Catch the Moon, Catch the Blossom for the Haiky and Art Exhibition in London by Dentsu Tokyo
  • Every one has a story for Wenfangjushe Co. Moleskin by Y&R Beijing, China
  • Ogilvy Persian and Urdu brand identity for Ogilvy & Mather India Gurgaon
  • Cut to Build for the JCC Co Olfa Cutter by Ogilvy & Mather Bangkok, Thailand
  • The Biggest Air Filter for Pacific Paint Knox-out paint by TBWA/Santiago Mangada Puno Makati City, The Philippines
  • Takarazuka Milk by Adesty Osaka Japan
  • The Electric Translator for Samsonite suitcase by JWT Shanghai, China
  • The Japan Pill-Harmonic for the Philharmonic Orchestra by I&S BBDO Tokyo D07/007

Bronze Lion –

  • Animal Trees for WWF India, by Ogilvy & Mather India Gurgaon
  • Wall Cricket for Adidas India Adidas Cricket Gear by TBWA/India Mumbai
  • Glow for Lamptitude Co by Ogilvy & Mather Bangkok, Thailand
  • Bear for Greenpeace by Saatchi & Saatchi Shanghai, China (Bronze lion campaign)
  • Giraffe for Greenpeace by Saatchi & Saatchi Shanghai, China (Bronze lion campaign)
  • Snub-nosed Monkey for Greenpeace by Saatchi & Saatchi Shanghai, China (Bronze lion campaign)
  • Author Headphones audiobooks for Penguin Group India by McCann Worldgroup India, Mumbai
  • Koi Fish Feed Invited for Ayala Land Nuvali by TBWA/Santiago Mangada Puno Makati City, The Philippines
  • Stick It Art public awareness Haiyya by BBDO India Mumbai – Packaging and Promotional Item Design
  • Oscar Wilde for the Penguin Group (India) audiobooks by McCann Worldgroup India Mumbai
  • Blah Blah Blah for Holycrap.sg Art Group by Kinetic Singapore
  • Stick It Art public awareness Haiyya by BBDO India Mumbai – Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
  • Save Calligraphy for Qalamkari Creative Calligraphy Trust Qalam-aatma Calligraphy Festival by Ogilvy & Mather India Gurgaon
  • Fur Hurts for Peta Ethical Treatment of Animals by Ogilvy BeijingC05/065
  • Frozen Bullets for Peace one day by Shineworks Shanghai, China
  • Happy Shot for Sanofi by Publicis Shanghai, China
  • Bridge of Life for Samsung Life Insurance by Cheil Worldwide Seoul, South Korea
  • Good Paper Project for Cotex Bio-Farm organic fertiliser by Leo Burnett India, Mumbai
  • Makisan Japanese eatery by Kinetic Singapore
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