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Branded Content shortlists six Asian entries

A total of six Asian entries have made the cut on the Cannes Lions shortlist for branded content.

The shortlist includes two nominations for Cheil Worldwide in Korea for its Bridge of Life campaign for Samsung Life Insurance

As well as two nominations for The Philippines agency Ace Saatchi & Saactchi Manila for the ‘Screen-age Love Story’ campaign created for Pldt MyDSL.

Also on the shortlist are Proximity Beijing’s Building the People’s car campaign for Volkswagen Group China for best use or integration of user-generated content and Nestle Milo’s Twisted Football by  Ogilvy Malaysia Kuala Lumpur for use or integration of experiential events.

The Asian entries shortlisted are:

Best use or integration of user-generated content

  • Building the People’s Car for Volkswagen Group China The People’s Car Project by Proximity Beijing / Goodstein & Partners Beijing

Best use or integration of experiential events

  • Twisted Football for Nestle Milo Cans by Ogilvy Malaysia Kuala Lumpur

Best use or integration of offline media such as print, outdoor etc

  • Bridge of Life for Samsung Life Insurance by Cheil Worldwide, Seoul South Korea

Best use or integration of digital or social media

  • Bridge of Life for Samsung Life Insurance by Cheil Worldwide, Seoul South Korea
  • Screen-age Love Story for Pldt MyDSL by Saatchi & Saactchi Manila The Philippines

 Integrated content campaign

  • Screen-age Love Story for Pldt MyDSL by Ace Saatchi & Saactchi Manila The Philippines
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