DDB and Hakuhodo lead Media Lions shortlist

DDB Singapore and Japan’s Hakuhodo lead the shortlist for the Media Lions in Cannes.

Of the 257 entries, DDB Singapore had five nominations for the work on Starhub Mobile, McDonald’s and Samaritans. Hakuhodo have four entries while Cheil has three nominations.

Asian agencies shortlisted:

Best use of integrated media

  • HS AD Seoul Korean Air A Country Only We Have
  • Ace Saatchi & Saatchi Manila MYDSL
  • Ace Saatchi & Saatch Manila Procter & Gamble Olympic Shirt Flag
  • Initative Bangkok Coca-Cola A million reasons to believe

Best use of ambient media: small scale

  • Dentsu Tokyo Classic Burger Liberation Wrapper
  • Y&R Philippines Manila Water Services Anti-Dengue Fever campaign
  • ACE Saatchi and Saatchi Manila Proctor and Gamble Olympic Shirt Flag
  • Saatchi & Saatchi Procter and Gamble Safeguard Soap
  • Mediacom Indonesia Coca-Cola Indonesia Random Acts of Kindness
  • Ogilvy & Mather India Super Dog Chewy Lal Pet Products

Best use of digital media

  • DDP Group Singapore Courts Online Store Courts Asia
  • McCann Worldwide Hong Kong Mei Ah Entertainment One Second One Movie
  • Creativia Seoul Braille Books Distribution Korea Braille Library
  • BBH China Shanghai Earth Hour

Best use of mobile device

  • Hakuhodo Japan Tokyo Sunshine Aquarium Penguin Navi
  • Hakuhodo Japan DY Media Partners Tokyo Good Night Dream is New Media
  • Grey Group Eureka Call Centre System Lend An Eye
  • Ogilvy & Mather Singapore Singtel Old Phone Give New Life
  • TBWA/Hakuhobo Tokyo Adidas Japan The Highest Goal
  • DDB Singapore McDonald’s Happy Table

Best use of special event

  • Dentsu Tokyo Panasonic Solar Energy Eclipse Live
  • TBWA Hakuhodo Tokyo United Arrows Green Label

Best use of Screens

  • OMD China Shanghai Pepsi Bring Happiness Home

Best use of Outdoor

  • Cheil Worldwide Seoul Emart Sale Navigation

Best use of social media

  • Wieden + Kennedy Nike, Nike Greatness
  • Ace Saatchi & Saatchi MYDSL Screen Age Love Story

Best use of audio

  • DDB Singapore Samaritans of Singapore Donate-a-tone
  • Publications and Media
  • Dentsu Tokyo The Tokyo Shimbun Share The Newspaper with Children

Charity & Public Awareness

  • DDB Group Singapore Starhub Mobile Donate-a-tone
  • DDB Group Sinagpore Starhub Mobile Third Eye
  • Cheil Hong Kong Unicef HK Charity Sticker
  • Cheil Worldwide Seoul Samsung Life Insurance

Retail and E-Commerce

  • DDB Group Singapore Courts Online Store Courts Asia
  • Oglivy &Mather Shanghai E-Grocery 1000 Stores
  • Greg Group Hong Kong Electronic Books Store Four Directions
  • Innocean South Worldwide Dominos Pizza Waterdrop ad


  • Detsu Tokyo Aqua Social Fes

Commercial Public Services

  • Creative Juice Bangkok DTAC Moving Wifi

Fast Moving Consumer Goods

  • Initiative Bangkok Coca-Cola A Million Reasons To Believe In Thailand

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