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Anthony Kang steps down after 11 years as boss of Dentsu Singapore

Anthony KangOne of Singapore’s longest serving ad agency bosses, Anthony Kang, is stepping down as chief executive of Dentsu’s Singaporean operation after 11 years of service.

Kang will leave the agency in July, and will be replaced by former DBS and Tiger Airways marketer Rosalynn Tay.

The announcement comes just days after another long-serving agency boss stepped down, with Lowe Malaysia’s Khairudin Rahim leaving after three decades with the agency.

Kang said in a statement: “It has been a long and productive stint at Dentsu Singapore. I am leaving the agency in good hands and am looking forward to a short sabbatical before I start on the next chapter in my life pursuing something that I’ve always been wanting to do. My thanks to Dick [Van Motman], the team and our clients for all your support and warm wishes.”

Kang’s next professional move is unclear, but he will be spending some time on sabbatical.

Rosalynn Tay

Rosalynn Tay

The appointment of Rosalynn Tay to replace Kang is one the biggest moves yet made by Dick Van Motman, who took on the role of chairman and CEO of Dentsu Network Asia a little over a year ago.

Van Motman said in a statement: “Anthony has played an integral role at Dentsu Singapore over the last decade. We thank him for his contribution in building the Dentsu brand and wish him all the best in his future endeavours.”

Besides senior marketing roles, Tay has worked agency side, having spent two years as deputy MD of Leo Burnett Singapore.

She starts on 1 July after some time spent on a career break. Her last post was at DBS, where she spent a short while as MD, head of consumer marketing.

Van Motman added: “Singapore is a strategic market for Dentsu as we align with the global imperative to focus on results-driven innovation for our clients utilising the unique combination of creativity, content, technology and media assets that we can bring in an unbundled client-centric way.”

“Our portfolio here spans public sector, multinational and local clients who increasingly engage with us on convergence marketing. We welcome Rosalynn Tay to the team through this transformation, and look forward to her perspectives, given her experience in brand strategy and leading teams both on the agency and client side,” he said.

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