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Design Lions sees 70 Asian entries shortlisted

Asian countries account for 70 of 234 entries shortlisted for the Design Lions in Cannes.

The largest category for Asia is posters, which has 21 shortlisted entries, followed by print and poster ads, which has nine entries from Asian countries.

Asian entries shortlist:

Posters:

  • ‘The Ultimate Pencil’ for Staedtler Nippon’s Mars Lumograph by Dentsu Tokyo
  • Pleats Please Happy Anniversary posters for Issey Miyake by Taku Satoh Design Tokyo
  • Life is Electric, corporate advertising for Panasonic Corporation by Dentsu Tokyo
  • Kikuchi Naruyoshi: Jazz for Bureau Kikuchi by Hakuhodo Tokyo
  • Animal Trees for WWF India, by Ogilvy & Mather India Gurgaon
  • Zoff Smart for Zoff glasses by Hakuhodo Tokyo, Japan
  • Fur Hurts for Peta Ethical Treatment of Animals by Ogilvy Beijing
  • Architecture for Staedtler Sketching Pencil by Leo Burnett Hong Kong
  • Alley for Philips Electronics India’s Led Torch by Ogilvy & Mather India Gurgaon
  • Gorge for Philips Electronics India’s Led Torch by Ogilvy & Mather India Gurgaon
  • Wall Cricket for Adidas India Adidas Cricket Gear by TBWA/India Mumbai
  • Necks for Tianjin Smithkline & French Laboratories contac sore throat pastilles by Grey Group China, Beijing
  • Flexiwaist for Van Heusen Flexiwaist Trousers by JWT India Mumbai
  • Child Abuse for The Centre for the Protection of Children’s Rights Foundation brand corporate by The Leo Burnett Group Thailand, Bangkok
  • Sensitive toothpaste for Signal by Lowe Singapore
  • Glow for Lamptitude Co by Ogilvy & Mather Bangkok, Thailand
  • Bear for Greenpeace by Saatchi & Saatchi Shanghai, China
  • Giraffe for Greenpeace by Saatchi & Saatchi Shanghai, China
  • Snub-nosed Monkey for Greenpeace by Saatchi & Saatchi Shanghai, China
  • Author Headphones audiobooks for Penguin Group India by McCann Worldgroup India, Mumbai
  • Farmers’ Suicides for Bennett Colman & Co Times of India by Taproot India, Mumbai

Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards:

  • Stand up Homeless! Stand-up Receipts! for The Big Issue Japan by Hakuhodo Tokyo
  • Koi Fish Feed Invited for Ayala Land Nuvali by TBWA/Santiago Mangada Puno Makati City, The Philippines
  • Stick It Art public awareness Haiyya by BBDO India Mumbai

Calendars:

  • The Corona Calendar for Grupo Modelo SAB De CV Corona Beer by TBWA/Singapore

Large Scale Logo and Visual Design:

  • Tokyo Annual Meetings of the IMF and World Bank Group for the Ministry of Finance by Dentsu Tokyo, Japan

Small Scale logo and visual identity:

  • Psychologist for Saurabh Sarkar by Ogilvy & Mather India Gurgaon

Books:

  • Sticky Notes Annual for the Copywriters Club Nagoya by Dentsy Chubu Nagoya, Japan
  • Brand Documentary Magazine B by Joh and Company Seoul, South Korea

Self Promotion:

  • Ogilvy Persian and Urdu brand identity for Ogilvy & Mather India Gurgaon
  • David Ogilvy Quotes for Ogilvy & Mather Singapore

Promotional Item Design:

  • The Japan Pill-Harmonic for the Philharmonic Orchestra by I&S BBDO Tokyo
  • Cut to Build for the JCC Co Olfa Cutter by Ogilvy & Mather Bangkok, Thailand

Publications & Business Communications:

  • Catch the Moon, Catch the Blossom for the Haiky and Art Exhibition in London by Dentsu Tokyo
  • Life is Electric, corporate advertising for the Panasonic Corporation by Dentsu Tokyo
  • Stand up Homeless! Stand-up Receipts! for The Big Issue Japan by Hakuhodo Tokyo

Publications:

  • Everyone has a story for Wenfangjushe Co. Moleskin by Y&R Beijing, China

Print and Poster Ads:

  • The Ultimate Pencil Staedtler Nippon Mars Lumograph by Dentsu Tokyo, Japan
  • Farmers’ Suicides for Bennett and Colman Co and Times of India by Taproot India Mumbai
  • Animal Trees for WWF India, by Ogilvy & Mather India Gurgaon
  • Necks for Tianjin Smithkline and French Laboratories Contac sore throat pastilles by Grey Group China Beijing
  • Sensitive toothpaste for Signal by Lowe Singapore
  • Architecture for Staedtler Sketching Pencil by Leo Burnett Hong Kong
  • Mark Twain for the Penguin Group (India) audiobooks by McCann Worldgroup India Mumbai
  • Oscar Wilde for the Penguin Group (India) audiobooks by McCann Worldgroup India Mumbai
  • William Shakespeare for the Penguin Group (India) audiobooks by McCann Worldgroup India Mumbai

Packaging and Promotional Item Design:

  • Blah Blah Blah for Holycrap.sg Art Group by Kinetic Singapore

Calendars, Flyers, Tickets, Invitations, Postcards, Christmas and other Greetings Cards:

  • Stick it Art for Haiyya public awareness by BBDO India Mumbai

Advertising Typography

  • Save Calligraphy for Qalamkari Creative Calligraphy Trust Qalam-aatma Calligraphy Festival by Ogilvy & Mather India Gurgaon
  • Unity Paper for Westone Ada Newspaper by Leo Burnett Solutions Columbo, Sri Lanka
  • Myths for Unilever Clear Anti-hairfall shampoo by Lowe Singapore

Small Scale Projections:

  • Magnetic World for DMG Events Tech Tokyo 2012 by Hakuhodo Tokyo
  • Tokyo City Symphony for Mori Building Co Roppongihills by Hakuhodo Tokyo

Design Photography:

  • Day Light for Philips Electronics India Led Torch by Ogilvy & Mather India Gurgaon India

Offline digital design:

  • Bridge of Life for Samsung Life Insurance by Cheil Worldwide Seoul, South Korea

Temporary Retail:

  • Cut to build for the JCC Co Olfa Cutter by Ogilvy & Mather Bangkok, Thailand

Point of Sale:

  • Say it with chocolate for Kraft Malaysia Cadbury Dairy Milk by Ogilvy Malaysia Kuala Lumpur

Hospitality/Leisure:

  • Agora Place Asakusa by Beacon Communications Tokyo, Japan

Exhibitions & Live events:

  • MT Ex Sendai for Kamoi Kakoshi Co. Masking tape by Iyamadesign Tokyo, Japan
  • Fur Hurts for Peta Ethical Treatment of Animals by Ogilvy Beijing
  • Frozen Bullets for Peace one day by Shineworks Shanghai, China

Public Spaces:

  • Happy Shot for Sanofi by Publicis Shanghai, China
  • The Biggest Air Filter for Pacific Paint Knox-out paint by TBWA/Santiago Mangada Puno Makati City, The Philippines

Core FMCG:

  • Takarazuka Milk by Adesty Osaka Japan
  • The Electric Translator for Samsonite suitcase by JWT Shanghai, China

Sustainable Packaging:

  • Good Paper Project for Cotex Bio-Farm organic fertiliser by Leo Burnett India, Mumbai

Special editions and promotional packaging:

  • Blah Blah Blah for Holycrap.sg Art Group by Kinetic Singapore
  • The Japan Pill-Harmonic for the Philharmonic Orchestra by I&S BBDO Tokyo

Consumer Services:

  • JA Minds for Minds Agricultural Cooperative by 6D-K Tokyo, Japan
  • Makisan Japanese eatery by Kinetic Singapore
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