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Edelman China creates new COO role

Sanjay NairPR agency Edelman has created a new chief operating officer role for its Chinese operation.

Former Text 100 India executive Sanjay Nair, who has been with Edelman for nine years, takes on the position after a stint as head of the agency’s Asia Pacific technology practice.

He will remain where he is currently based, Shanghai, and moves into the new role on 1 July.

Besides the COO role, he will run the agency’s consumer, corporate, healthcare and technology practices.

“Sanjay’s new role is a strategic enhancement of Daniel J. Edelman China Group’s offering to clients and our group’s sustainable growth plan, and will help meet the rapidly increasing demand for integrated communications solutions in the China market,” said Edelman China boss Steven Cao.

“Our clients will no doubt benefit from Sanjay’s multigeography experience and wealth of cross-cultural leadership as well as his passion for quality business impacts and operational discipline.“

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