FYI

iProspect wins pitch for Transition Optical

Aegis Media-owned digital agency iProspect has announced winning search duties for eye care firm Transition Optical after a four-way pitch.

The announcement:

Singapore, 3 June, 2013: iProspect announces today their appointment by Transitions® Optical. The account was won through a four agency pitch.

For iProspect the account will include the development of the APAC search strategy for Transitions and the implementation of a Search campaign incorporating the strategy. iProspect will also set up Analytics to understand the quality of the Search visitors and determine key success factors in driving effectiveness and efficiency of spend, maximising optimisation opportunities and synergy across the region.

Transitions® Optical is the leading brand of photochromic lenses and the number one eye care professional-recommended photochromic lenses worldwide. Their product range includes Everyday lenses that go from clear to dark, and Adaptive sunglasses that go from a tint to a darker tint.

“iProspect stood out in terms of their strong customer-centered approach and clarity of strategy in meeting our business objectives. We are confident that they will be a great partner to help Transitions bring enhanced vision and richer visual experiences to more consumers out there,” said Low Li Ting, Regional Digital Marketing Manager.

“We are excited to be working with the Transitions team to help grow their brand across APAC. Our remit will cover all areas around Paid Search and the corresponding Analytics across the markets,” said Luke Janich, Regional Director iProspect.

Source: press release

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