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Japanese Young Lions win bronze for design

A Japanese design team from Dentsu have won the bronze award for design in the Young Lions competition at Cannes.

Art director Kentaro Sagara and copywriter Yuki Ohtsu stood out among entries from 17 countries briefed by the Cannes Chimera Initiative, in partnership with Bill and Melinda Gates foundation. Their brief was to create a master identity that would engage and inspire the world’s brightest creative thinkers to change the world.

The gold medal went to a team from Romania and the Silver to Belarus.

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