News

Lou Reed: making music for ads is not selling out, I masturbate to stay creative

Lou ReedLegendary rock star Lou Reed has said that musicians should no longer shirk associations with the advertising world.

“It used to be that being involved in advertising was selling out. Now it’s opposite,” he said in answer to a question from Mumbrella on how the music and advertising industries could work better together.

Asked whether young people want to choose advertising or music for a career these days, he said “neither, if you’re in it for the money.”

“If it was about money, you’d be a politician,” he told journalists at a press conference at the Cannes Lions festival today.

He also picked the  music streaming service Spotify for the low revenue generated for artists, and said there was now “no such thing as privacy”.

When asked what he does to stay creative, he said: “I masturbate every day.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing