Nike China’s top marketer: if you’re not in China now, you’ll be nowhere in ten years

Simon Pestridge

Simon Pestridge

The head of marketing for Nike in China has said that while it is difficult for brands to turn a profit in China, the biggest challenge is to “learn intellectually to make you a better company.”

Simon Pestridge, VP of marketing for Nike Greater China, also said that if brands aren’t in China now, they will be missing out because of the pace of change in the industry.

“The people in China are moving so fast that if you’re not here and really learning from the innovation and the creativity that exists, then you’re going to miss a beat in five or ten years,” Pestridge told the audience at the Mumbrella360 conference in Sydney today.

“You can absolutely make money here,” he said. “But I think the bigger growth is what you’re going to learn intellectually to make you a better company.”

Pestridge added that marketing lessons from China could inform the strategies of companies worldwide.

“I believe the innovation and the creativity China now brings to the digital world will greatly help Nike in five or ten years be a much better brand everywhere around the world,” he said.

Pestridge joined DDB’s regional boss John Zeigler, STW Group COO Chris Savage and Maxus APAC CEO Neil Stewart for the ‘Asian Century’ discussion today.

Jack Fisher


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