No entries from APAC beyond Australia and NZ on Leo Burnett’s Cannes prediction reel

Leo Burnett's Cannes prediction reelNot a single contender from Asia Pacific outside of Australia and New Zealand has made it on to Leo Burnett’s annual Cannes prediction reel.

Now in its 26th year, the list of 35 contenders features McCann Melbourne’s Dumb Ways to Die viral, Clemenger BBDO Melbourne’s ‘Beer chase’ ad for Carlton Draught and BMF Sydney’s ‘Ready when you’re not’ campaign for Aldi.

There were two contenders from DraftFCB Auckland, for Mini and Prime TV – but none for agencies from APAC’s other big award-winning countries such as Japan, Singapore and India.

Small World Machines for Coca-Cola, an idea to unite people in India and Pakistan via a vending machine dispensing free cans of Coke, made it on to the list too – but this campaign was conceived by Leo Burnett’s offices in Sydney and Chicago.

The list of contenders features entries from 15 countries including the US, the UK, Sweden, France, Brazil, Argentina and Peru.

Leo Burnett’s prediction reel has a habit of getting things right, with 90 per cent of the agency’s contenders going on to win a Lion since it was launched by Donald Gunn in 1987.


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