Promo and Activation Lions shortlist revealed

The shortlist for the Promo and Activation Lions has been released with 16 finalists from Asia.

In total there were 265 entries for the award, which is being held as part of the Cannes Lions festival in France this week.

Ogilvy & Mather Singapore’s “The Sharing Can,” Cheil Worldwide Seoul’s “Bridge of Life” for Samsung Life Insurance, and  Ogilvy & Mather Bangkok’s “Cut to Build” campaign for The JCC Co.’s Olfa cutter each picked up two nominations.

Asian entries on the Promo and Acitvation Lions shortlist:

  • Best Use of Experiential Marketing in a Promotional Campaign: Ace Saatchi & Saatchi Manila’s “Olympic Shirt Flag” promoting laundry detergent for Procter and Gamble Philippines.
  • Best Use of Guerrilla Marketing in a Promotional Campaign: Ogilvy & Mather Singapore’s “The Sharing Can” for Coca-Cola Company.
  • Best Use of Ambient in a Promotional Campaign: Cheil Worldwide Seoul’s “Bridge of Life” for Samsung Life Insurance. DDB Group Singapore’s “The Pee Analyser” anti-drink driving campaign for Zouk Singapore.
  • Best Temporary In-Store Displays in a Promotional Campaign: “Cut to Build” by Ogilvy & Mather Bangkok for The JCC Co.’s olfa cutter.
  • Best Use of Other Digital Media in a Promotional Campaign: “Penguin Navi” by Hakuhodo Tokyo for Sunshine City Corporation promoting the Sunshine Aquarium.
  • Food and Non-Alcoholic Drinks: “The Sharing Can” by Ogilvy & Mather Singapore for Coca-Cola Company.
  • Durable goods: “Ikea Sukima Gallery” by TBWA/Hakuhodo Tokyo for Ikea Japan.
  • Retail (including restaurants): “Marionettebot” by TBWA/Hakuhodo Tokyo for United Arrow Green Label Relaxing’s united arrows.
  • Business Products and Services: “Cut to Build” by Ogilvy & Mather Bangkok for The JCC Co’s olfa cutter.
  • Commercial Public Services (including healthcare and medical): “Screen Age Love Story” by Ace Saatchi & Saatchi Manila for PLDT’s MYDSL.
  • Public Health & Safety, Public Awareness Messages: Cheil Worldwide Seoul’s “Bridge of Life.” “Blind Faith” by Havas Worldwide Singapore for Singapore Association of the Visually Handicapped. “Dengue Bottle” by Y&R Philippines Manila for Maynilad Water Services. “Third Eye” by DDB Group Singapore for Starhub Mobile.
  • Best Integrated Campaign Led by a Promotion and Activation:” “I’m Amazing” by DDB Grop Hong Kong for McDonalds.

Winners will be announced early on Tuesday morning, Asian time.


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