Japan and Singapore fly the flag for Asia on Cannes innovation shortlist
Singapore and Japan are the only Asia Pacific countries, with the exception of Australia, on the shortlist for Cannes Lions’ newly introduced innovation category.
Japan’s Dentsu managed two finalists out of 25, for a bio sensor tool and a video experience system, while Y&R Singapore secured another, for a mobile app for the blind.
Australia also featured on the list, with a vending machine that live streams content, by Leo Burnett Sydney.
The new award, introduced this year, recognises “the most innovative platforms, apps, tools, programs, hardware, products, and radical software which allow brands and creatives to communicate with their customers in a new way, or which stand alone as significant innovations in their own right,” according to Cannes Lion.
The shortlist in full:
TITLE |
PRODUCT/DESCRIPTION |
COUNTRY |
COMPANY |
Necomimi | Bio sensor technology/communication tool | Japan | Dentsu |
Two Screens Are Better Than One | New type of phone | Russia | Yota Devices |
Ingress | Massive multiplayer location based game | USA | Niantic Labs At Google |
Vision Shift System | New video experience system | Japan | Dentsu |
Motley – Telling Stories At The Speed Of Culture | Social media publishing tool | Denmark | Digital Arts Network |
Cinder | Software technology | USA | The Barbarian Group |
PZU Drive | Connected car ecosystem | Poland | K2 |
Engen Fireblanket | Fireblanket calenda | South Africa | Draftfcb Cape Town |
Adidas Window Shopping | We put shopping into window shopping | Finland | TBWA\Helsinki |
tshirtOS | Wearable, sharable, programmable, 100% cotton status update | The Netherlands | MediaMonks |
Google Street View Hyperlapse | Labs experiment | Canada | Teehan + Lax |
Virtual Makeup Mirror | Kinect technology mirror | Brazil | ID\ |
The Feed | Visual news feed | United Kingdom | R/GA London |
Sky Rec | Hashtag that works like a record button | Brazil | AgênciaClick Isoba |
Guide Dots | Mobile app for the blind | Singapore | Y&R Singapore |
Natalia Project | Global assault alarm system for human rights defenders at risk powered by social media | Sweden | RBK Communication |
Small World Machines | Vending machine with live streaming | Australia | Leo Burnett Sydney |
Terra VIP | Terra vip glasses invention | Brazil | DDB Brasil |
Thunderclap | Thunderclap – social media technology | USA | DE-DE |
Chrome Web Lab | Interactive website connected to a museum experience | United Kingdom | Google Creative Lab |
Radio Ambulance | Ambulance location notification system | Ecuador | Maruri Grey |
A Boy And His Atom: The World’s Smallest Movie | Stop-motion animation made with atoms | USA | Ogilvy New York |
Nike+ Kinect Training | Fitness title for Xbox 360 | United Kingdom | AKQA |
Karta Mastercard Display | Nowe technologie | Poland | Getin Noble Bank |
Tech Ball | Sports technology | United Kingdom | SapientNitro |
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