Japan and Singapore fly the flag for Asia on Cannes innovation shortlist

Cannes Lions logoSingapore and Japan are the only Asia Pacific countries, with the exception of Australia, on the shortlist for Cannes Lions’ newly introduced innovation category.

Japan’s Dentsu managed two finalists out of 25, for a bio sensor tool and a video experience system, while Y&R Singapore secured another, for a mobile app for the blind.

Australia also featured on the list, with a vending machine that live streams content, by Leo Burnett Sydney.

The new award, introduced this year, recognises “the most innovative platforms, apps, tools, programs, hardware, products, and radical software which allow brands and creatives to communicate with their customers in a new way, or which stand alone as significant innovations in their own right,” according to Cannes Lion.

The shortlist in full:





Necomimi Bio sensor technology/communication tool Japan Dentsu
 Two Screens Are Better Than One New type of phone Russia  Yota Devices
Ingress Massive multiplayer location based game  USA Niantic Labs At Google
Vision Shift System New video experience system Japan Dentsu
Motley – Telling Stories At The Speed Of Culture Social media publishing tool Denmark Digital Arts Network
Cinder Software technology USA The Barbarian Group
PZU Drive Connected car ecosystem Poland K2
Engen Fireblanket Fireblanket calenda South Africa Draftfcb Cape Town
Adidas Window Shopping We put shopping into window shopping Finland TBWA\Helsinki
tshirtOS Wearable, sharable, programmable, 100% cotton status update The Netherlands MediaMonks
Google Street View Hyperlapse Labs experiment Canada Teehan + Lax
Virtual Makeup Mirror Kinect technology mirror Brazil ID\
The Feed Visual news feed United Kingdom  R/GA London
Sky Rec Hashtag that works like a record button Brazil AgênciaClick Isoba
Guide Dots Mobile app for the blind Singapore  Y&R Singapore
Natalia Project Global assault alarm system for human rights defenders at risk powered by social media Sweden  RBK Communication
Small World Machines Vending machine with live streaming Australia Leo Burnett Sydney
Terra VIP Terra vip glasses invention Brazil DDB Brasil
Thunderclap Thunderclap – social media technology USA DE-DE
Chrome Web Lab Interactive website connected to a museum experience United Kingdom Google Creative Lab
Radio Ambulance Ambulance location notification system Ecuador Maruri Grey
A Boy And His Atom: The World’s Smallest Movie Stop-motion animation made with atoms USA Ogilvy New York
Nike+ Kinect Training Fitness title for Xbox 360 United Kingdom AKQA
Karta Mastercard Display Nowe technologie Poland Getin Noble Bank
Tech Ball Sports technology United Kingdom SapientNitro

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