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STW buys chunk of Southeast Asia’s CPR Vision

CPR VisionAustralia’s STW Group has taken a minority stake in Southeast Asian CRM, digital and loyalty agency CPR Vision, which has offices in Singapore and Bangkok.

CPR Vision, which was founded in 2001 by Cameron Richards, has clients including L’Oreal, Adidas, Banyan Tree, Amadeus, and Fairmont Hotels.

“Clients are increasingly asking us to help them extract value from their existing customers, and CPR Vision’s core offering is critical to achieving this objective,” said Michael Connaghan, STW’s CEO.

“CPR Vision has been highly successful in growing its business and we believe the combination of its local market expertise with STW’s regional reach and connections will drive even stronger growth in the future.”

STW has been busily expanding in Asia of late, building equity or non-equity partnerships with Aleph Labs in Singapore, Antics Labs in Kuala Lumpur and Singapore, Xion in Jakarta and Bullseye Digital in Jakarta and Bali.

The agency group, which operates agency brands including Ogilvy and JWT in Australia through a deal with WPP, has also opened offices for digital specialist Alpha Salmon in Jakarta and Singapore, brand firm Buchanan in Kuala Lumpur and Singapore and Designworks in Singapore.

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