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WPP launches activation brand Geometry

Advertising giant WPP has launched a global activation and shopper marketing agency brand called Geometry Global.

The group will encompass existing activation brands such as G2, Grey’s activation agency, OgilvyAction and JWTAction.

Geometry Global will operate in 56 markets and with around 4,000 staff.

The unit will be run by the CEO of JWT Europe Toby Hoare, with former CEO of OgilvyAction Steve Harding as the new brand’s CEO.

Harding said in a press release: “The global context adds another dimension as marketers and retailers alike look to capitalize on consumer spending in fast growing markets. Geometry Global combines all these together under one roof in more places around the world than any other network of its kind.”

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