FYI

Changi Airport hires Golin Harris

Singapore airport Changi has appointed Golin Harris to handle its public relations.

The announcement:

SINGAPORE (16 July 2013) – Changi Airport Group has appointed GolinHarris as its public relations agency following an extensive review by the operator of the world’s best airport.

“It is a privilege to partner the world’s best airport and the team at GolinHarris is certainly excited to embark on this new journey with Changi Airport Group. This opportunity will see our g4 model take flight, providing an integrated traditional and digital communications programme to support Changi Airport Group in achieving its communications objectives and brand vision,’’ Pamela Tor Das, Executive Director, Corporate and Public Affairs Practice for GolinHarris said.

The 2013 Holmes Report Agency of the Year, GolinHarris will provide traditional public relations and social media services across multiple platforms. A focus of the two-year retainer will be fulfilling the communication and branding objectives of the airport group through a truly integrated approach. This includes promoting and building brand affinity through online and offline outreach, and promoting Singapore’s premier airport for the progressive, innovative destination that it is.

The partnership commenced on July 15.

Source: press release

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