Dentsu claims to be Indonesia’s second biggest media agency after $3.6m new business wins

Japanese advertising agency network Dentsu has announced becoming the second largest media agency in Indonesia after winning two accounts worth an estimated $3.6m.

The announcement:

Singapore/ Jakarta, 23 July 2013 – Dentsu Network/Asia today announced the recent addition of Novell Pharmaceutical Laboratories and Calpis Indonesia in the rapidly growing portfolio of its subsidiary Dentsu Media Indonesia. The joint billings from these two new accounts are well over US$3.57 million.

Officially set up in 2010, as the media agency arm of Dentsu Inc. in Indonesia, Dentsu Media Indonesia is now the 2Indonesia is now the 2nd largest media agency in the country.

Commenting on the wins, Dick van Motman, Chairman and CEO, Dentsu Network/Asia said, “We are pleased to be chosen as the agency partner of Novell Pharmaceutical Laboratories and Calpis Indonesia. The Indonesian market is primed for high-growth fueled by industries such as healthcare and food & beverage. We’re very excited to bring Dentsu’s creative mark to help these two successful enterprises boost market share.”

Since 1998, Novell Pharmaceutical Laboratories has been providing the domestic market with high-quality and affordable medicine. With its world-class production facilities and robust distribution model, Novell Pharmaceutical Laboratories is a preferred partner of some of the world’s largest healthcare companies.

Winning the Novell Pharmaceutical Laboratories account has enriched Dentsu Media Indonesia’s client portfolio. Dentsu Media is entrusted with developing media strategy, planning and implementation for some of the company’s new brands.

For Calpis Indonesia, Dentsu aims to strengthen brand awareness for milk-based drink CALPICO. Manufactured entirely in Indonesia, CALPICO has become increasingly popular as a drink and food ingredient.

“We have been working with Dentsu Media for CALPICO Brands for the past two years, and we highly appreciate the way Dentsu Media has managed our TV planning and implementation. By keeping their finger on the pulse of the business and being proactive, Dentsu Media has given us competitive efficiency in TV buying,” said Yani H., the Marketing Manager, Calpis Indonesia.

Dentsu Media Indonesia’s knowledgeable specialist teams across three agency divisions – Media Palette, Media Cubic, and Media Matrix– offer innovative integrated media services locally and globally. Current clients in-market include Indosat, Suntory Garuda Beverage, and Ajinomoto.

In order to continue enhancing its services, Dentsu Media Indonesia also conducts Dentsu
Campaign Case Research (DCCR), to measure campaign effectiveness and awareness planning for major clients.

In addition to Dentsu Media Indonesia, Dentsu Network/ Asia’s presence in Indonesia extends to include Dentsu Indonesia (an integrated full service brand agency), Dentsu Strat (an integrated communications agency), and Dentsu Sparks (an agency focused on developing local insight).

Source: press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing