ENZO launches wedding collection in China

Retail jewelry brand ENZO has launched a print and outdoor campaign for its 2013 wedding collection in China.

The headline in the ad reads: “How many times do you want to get married?” The smaller print beneath it reads: “There’s only one true love, but for wedding rings there are lots of options.”

ENZO print ad

The ads will run in outdoor shopping areas in more than 50 cities around the country, as well as in lifestyle magazines including Trends, Cosmopolitan and Bazaar. There are also plans to run the campaign in store and in social media.

ENZO print ad

The agency behind the campaign was Ogilvy China’s fashion and lifestyle arm.

Vivian Ma, GM of Ogilvy Fashion & Lifestyle, said: “ENZO not only stands for great quality, but is also a very chic brand with smart design. We wanted to create a targeted campaign for its wedding collection that really stands out and exhibits the brand’s personality as well as its wide selection of wedding ring designs.”

ENZO’s sales and marketing director Vicky Chan, added: “Wedding rings tend to occupy a significant portion of the jewelry market and ENZO always aims to push the envelope in its design. We just love Ogilvy Fashion & Lifestyle’s fresh take on these ads that resonate with contemporary Chinese women. In the sea of wedding ads out there, these ads really cut through the clutter.”

Project Title: ENZO 2013 Wedding Collection
Client: ENZO
Brief: To create a brand campaign for ENZO’s 2013 wedding collection
Creative Agency: Ogilvy Fashion & Lifestyle
Chief Creative Officer: SJ Hsu
Creative Director: Ink Lin
Associate Creative Director: Tic Lin, Coco Feng
Copywriter: Ink Lin
Account Lead: Vivian Ma
Agency Producer: Joey Bian
Exposure: Print, OOH


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