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Euronews expands reach in ‘difficult’ Asia

Euronews logoEuropean news broadcaster Euronews has extended its reach in Southeast Asia, striking distribution deals with broadcasters in Malaysia and the Philippines.

Euronews has inked a deal with the Asian Broadcasting Network in Malaysia and in the Philippines with the Philippine Cable Television Association.

The broadcaster claims that the deals will give the network more than 70 per cent more distribution in Malaysia, with 50,000 more viewers. Euronews has been broadcasting in Malaysia via Telekom Malaysia since 2010.

In the Philippines, Euronews will now reach 65,000 households and is broadcast in about 500 hotels in the archipelago.

Arnaud Verlhac, director of worldwide distribution at Euronews, said: “The Asian market is a difficult one, but it is in a state of growth.”

“This year we have already ensured our distribution in both Thailand and Taiwan. I am delighted about these two new agreements that allow Euronews to expand further in a strategic region for Pay-TV,” he said.

Euronews offers ‘international news from a European perspective’ in the English language, and claims to beam into 8m homes in Asia Pacific.

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