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M&C Saatchi appoints regional MD of mobile

Chris SteedmanM&C Saatchi has appointed a regional head of its mobile advertising division.

Chris Steedman, who was a founding member of M&C’s mobile advertising operation unit in 2008, takes on the role of MD, Asia Pacific, M&C Saatchi Mobile based in Sydney.

Steedman was behind the expansion of the offering out of London to offices in Sydney, Los Angeles, New York, Paris, Cape Town and Johannesburg.

Steedman commented: “Mobile is increasingly the 1st screen, not the 3rd screen and marketers here are slowly coming around to that. Off a low base, mobile adspend nearly doubled in 2012 from $44m to $86.2m.

“Despite the forecast for similar explosive growth, mobile still represents a mere fraction of total adspend, it should be much higher.”

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