Smarties China awards: nothing given for rich media, weak showing in promotion and search

MMA logoThe Mobile Marketing Association has revealed the winners of its awards show the Smarties in China, with agency of the year going to Chinese agency im2.0 and Adidas winning marketer of the year.

Reflecting a low showing in their respective categories, there were no winners awarded for video/rich media and no gold awards handed out for promotion, mobile search or m-commerce.

The winners list in full:

Award Category




Brand Awareness Tencent Madhouse Renren, Renren
Lead Generation / Direct Response / Conversion im2.0 Madhouse im2.0
Promotion n/a Mediacom n/a
Social Impact / Not For Profit AdWo Creative n/a
Cross Media Integration Creative im2.0 Mediacom
Cross Mobile Integration Mindshare & mJoule hdtMEDIA mJoule
Mobile App im2.0 im2.0 PRO-TREND
Mobile Website Madhouse Madhouse mJoule
Mobile Search n/a n/a Mediacom
Use of Mobile Social Media Mindshare & mJoule n/a n/a
Innovation im2.0 im2.0 Madhouse, Madhouse, im2.0
mCommerce n/a Phoenix Wireless SOHU
Video / Rich Media n/a n/a n/a
Agency of the Year im2.0
Marketer of the Year adidas

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