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PHD hires InMobi’s Cheryl Cheng as Malaysia GM

Cheryl ChengMedia agency PHD has appointed an executive from mobile ad firm InMobi to run its Malaysian operation as GM.

Former Maxis and BBDO exec Cheryl Cheng joins the agency today, and will report to Andreas Vogiatzakis, Omnicom Media Group’s Malaysia head.

Vogiatzakis said in a press release: “Cheryl is personable and has an uncanny way with managing people and challenges, which makes her one of the most talented people to work with.”

“PHD has grown from strength to strength and in Cheryl we have a dynamic leader, which epitomises PHD’s challenger brand spirit,” he said.

At InMobi, Cheng was head of brand ads for Malaysia, Thailand, Vietnam and the Philippines. She has worked in business development roles at Maxis’s mobile unit and Media Two Point Zero, now known as Better Digital Solutions.

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