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Charity challenges perceptions about dyslexia

EinsteinA campaign to show that dyslexia is no boundary to success has launched in Malaysia.

The Dyslexia Association Malaysia, known locally as Persatuan Dyslexia Malaysia, has launched an outdoor campaign – created pro bono by Grey Malaysia – to raise awareness about the condition and show that it didn’t stop people like Albert Einstein, John Lennon and Pablo Picasso.

The drawings in the print ads were done by Grey Group illustrator Vince Low – himself dyslexic.

Pablo Picasso

John Lennon

At the time of writing Grey had not revealed the media schedule for the campaign, but stated that the campaign has run on AdShel bus shelters.

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