Ken Watanabe and Keisuke Honda star in ‘strong than ever’ NTT Docomo commercial
Independent Japanese creative agency Tugboat has launched a campaign for telco giant NTT Docomo.
Taking centre stage of a TV ad is Japanese soccer player Keisuke Honda, whose goal against Australia last month ensured that Japan were the first team to qualify for the 2014 World Cup in Brazil. The ad also stars popular Japanese actor Ken Watanabe.
The idea behind the campaign is to show that NTT DoCoMo’s connection is “stronger than ever”.
Credits:
Client: NTT Docomo
Title: Strong
Creative Agency: TUGBOAT
Creative Director: Yasumichi Oka
Copy writer: Taku Tada, Norihisa Dohmen, Tetsuro Aso
Art Director: Seijo Kawaguchi, Kengo Kato
Director: Yutaka Sano
Producer: Masakatsu Kasai, Sunao Nonaka
Production company: Tohokushinsha Film Corp
Other agency(s): Dentsu, NTT Advertising
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