Viacom launches channels on ABNxcess in Malaysia

Viacom International has launched Comedy Central Asia, MTV Live and Nick Jr on Malaysian pay-TV channel ABNxcess.

The announcement:

MALAYSIA, 8 July 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced the launch of Comedy Central Asia, MTV Live and Nick Jr. on ABNxcess, the latest entrant to the Pay-TV industry in Malaysia and the flagship offering of Asian Broadcasting Network (M) Sdn Bhd. All three VIMN channels will officially launch with ABNxcess on July 9th as part of ABNxcess’ commercial debut in July, enabling ABN customers to access Comedy Central Asia on Channel 252 on xcess 50, MTV Live on Channel 269 on xcess Time Out and Nick Jr. on Channel 155 on xcess Kids Learning.

“Expanding the reach of Comedy Central, MTV Live and Nick Jr. with ABNxcess, enables us to meet the growing demand for our channels in Malaysia, and deliver high quality programming services to ABNxcess subscribers,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “We are pleased to be part of ABN’s official debut in the Malaysian Pay-TV industry. Today’s announcement not only reinforces the importance of the Malaysian market as we further expand our brand presence here, but marks ABN as the 16th provider in Asia to carry Comedy Central since its launch in Asia eight months ago, which is further testament to the popularity of our channel.”

“We are excited to collaborate with VIMN and welcome their channels onto our platform, especially as we mark our official launch of ABNxcess this month,” said Mr Sreedhar Subramaniam, President and CEO, Asian Broadcasting Network (M) Sdn Bhd (ABN). “The addition of these channels marks a significant step which brings ABN closer to our goal of meeting key content needs of our subscribers.”

Comedy Central, the world’s biggest comedy network, has been making audiences laugh since it first launched in the United States in 1991. Renowned for featuring a stable of exclusive and tailor-made local and international comedy, the brand has become the ultimate destination for all kinds of humour, from traditional to satire to sketches to popular sitcoms. Comedy Central Asia launched on 1 November 2012, and is VIMN Asia’s first adult-skewed network. Targeting viewers aged 18 to 34 years old across Southeast Asia with comedy content round-the-clock, Comedy Central Asia is the only 24-hour all-comedy channel to showcase Asian and international comedy and comedic talent. Globally, Comedy Central is seen in more than 200 million homes in over 70 countries around the world.

MTV Live features the best recorded Live music from the biggest acts from across the world, with music-based programming that is original, acquired and from the vast MTV library, such as music festivals, live music performances featuring Dolby 5.1 surround sound, intimate studio sessions, music documentaries and original productions – all in crystal-clear High-Definition (HD) quality! In addition, the featured shows come with behind-the-scenes on tour, on-set and interview specials via MTV’s exclusive access to the current hottest music talent. The channel library boasts over 3,000 hours of native HD content including key shows such as Isle of MTV, Rock am Ring, Live Vibrations, MTV EMA and MTV World Stage that airs every Saturday.

Nick Jr., is “the Smart Place to Play.”, giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The award-winning and exclusive international properties including Dora the Explorer, Team Umizoomi, Bubble Guppies and Tickety Toc, are designed to engage and encourage early childhood development.

Source: press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing