Unilever crafts violin bows from human hair to prove its anti-hair loss conditioner works

Unilever Cream SilkUnilever has made a violin bow from human hair to prove the strength-giving properties of a conditioner designed to slow hair loss.

A number of these bows have been made to form ‘the world’s first human hair quartet’, which has performed at a shopping mall in Manila where free samples were given out.

The quartet played forty tracks, producing 240 minutes of music – with zero hair breakage, the advertiser for Cream Silk Hair Fall Defense conditioner claims.

“The starting point of this brief was, ‘What if human hair was so strong, it could do anything?’ Existing ads in the category today have become a blind spot. We needed to come up with something that resonated easily with the masses, and music hit the spot,” said Tay Guan Hin, Southeast Asia ECD of JWT, the agency behind the campaign.

Sze Tian Poh, Southeast Asia and Australasia VP, hair, at Unilever, added: “We’ve wanted to do something different for the hair category for a long time, something out-of-the- box. Hair Quartet was brilliant, because it was a fresh new take on a simple product demonstration that really leveraged the power of a live performance.”


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