Bosch aims to boost brand profile in China

Bosch print adBEING, the newly launched consultancy that is part of TBWA\Shanghai, has launched a new campaign for electrical goods brand Bosch.

The campaign aims to raise Bosch’s brand profile in China and establish the German brand as a leading technology company.

Three Bosch TV commercials can be viewed here.


Project Name: BOSCH corporate campaign
Creative Agency: TBWA’s BEING China
Client: BOSCH China
General Manager: Shel Liu
Head of Creative: Edmund Choe
Group Creative Director: Kienhoe Ong
Creative Director: Pengpeng Ji
Associate Creative Director: Alan Zhang
Copywriter: Cecily Yao
Director of Creative Strategy: Kevin Choi
Account Director: Yoyo Wu
Head of TV: Raymond Lau
Director: Julien Trousselier
Director of Photography: Ben Lim
Production Company: Lunar Film
Production Company Executive Producer: Ken Yap
Media Agency: OMD
OMD Media Team: Anthony Tang, Tony Jin, Windy Shen
Category/Exposure: TV
Territories: Mainland China


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